Freya Believes in sun protection; Freya hats feature UPF 50+ & block 98% of the sun's harmful rays, in women; they are 100% woman-owned and operated business, and believe in sustainability; all hats are made with organic materials and dyes. They believe There Is No Such Thing As A "Hat Person". There are just people who know they love hats, and people who will once they discover Freya.