Veronica Beard was cofounded by the sisters-in law, Veronica Miele Beard and Veronica Swanson Beard in 2010 with the mission to redefine modern classics for the women always on the go. The VB icon is the Dickey Jacket, know for its staple as the uniform for the multitasking women, inspired from menswear and built for layering.

Timeless Confidence : The Iconic Dickey Jacket

The Veronica Beard mission is all about confidence, as Veronica Beard explains “We always say that when you look good, you feel good — so when you’re wearing something that you feel great in, you walk into a room with that energy” ( Fashion, Annika Latutens, 2023 ). The iconic Dickey Jacket has achieved just this as it effortlessly transitions from casual to formal occasions, and can be worn throughout the seasons due to its timeless versatility. The dickeys, are key to this transformative effect, as range in styles and materials throughout the season and instantly redefine any look.

Through maintaining the highest standards for quality and fit, each Veronica Beard items to designed for an effortlessly chic look to last throughout the years.

Classics : Reimagined To Last A Lifetime

Inspired by the classics, Veronica Beard focuses on providing the foundations to any women’s wardrobe. Blending a feminine touch with premium materials through innovation. Veronica Beard pieces are designed to be timeless staples in any wardrobe, always keeping up with the women on the go.

With the Motto “Look good, feel good, do good” Veronica Beard is designed to last throughout all stages of your life. Offering highest quality craftsman ship, VB aims to make every women feel empowered. While each item is elegant as a standalone, each item is designed to be worn throughout each season, layered for the colder moments and worn lighter during the summer.  

Written by Hannah Berny 

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